James French
Daytona Winner • Sebring Winner • Asian Le Mans Champion
Racing is in
his blood
Growing up watching his dad race, James fell in love with motorsport at age five when he started racing go-karts at Road America Motorplex. By the time he could legally drive, he was competing in SCCA Central Division events — and winning.
Over the past decade, James has raced in the American Le Mans Series, Indy Lights, NASCAR Xfinity, and IMSA — earning victories at some of the world's most legendary circuits.
It's not just about winning races — it's about positively impacting everyone around you.
The Journey So Far
Level Up Your Driving
James brings his decade of professional experience across multiple racing series to help drivers of all levels find speed, consistency, and confidence.
1-on-1 Driver Coaching
Take your driving to the next level with personalized coaching. James works with you directly to achieve your fastest lap times.
Car Setup & Development
Years of racing experience plus a Motorsport Engineering degree — the perfect combination for maximum performance at every track.
Data & Video Analysis
Review in-car data and video to find time. Experienced with AIM, Motec, and Vbox Circuit Tools data systems.
Proven Results
Faster lap times, improved consistency, optimized car setup, and race podiums for clients across multiple series.
Book a Coaching Session
Pick your session type, choose a date that works, and you're locked in — it's that simple.
Choose Session Type
Pick from 1-on-1 coaching, data analysis, car setup, or race-weekend support.
Select a Date
See live availability and lock in a slot that works for your schedule.
Confirm & Pay
Secure your booking instantly with automatic confirmation.
30+ Tracks Worldwide
James has raced at circuits across three continents. Wherever you're running, chances are he knows the track.
North America
- Daytona International Speedway
- Sebring International Raceway
- Road Atlanta
- Road America
- Circuit of the Americas
- Indianapolis Motor Speedway
- Watkins Glen International
- Laguna Seca
- Lime Rock Park
- Virginia International Raceway
- Barber Motorsports Park
- Canadian Tire Motorsport Park
Europe
- Le Mans
- Spa-Francorchamps
- Silverstone
- Monza
- Circuit de Barcelona-Catalunya
- Paul Ricard
- Portimão
- Motorland Aragón
Asia & Street Circuits
- Sepang
- Shanghai
- Buriram
- Chang
- The Bend (Australia)
- Long Beach (Street)
- Belle Isle (Street)
Rep the JFR Brand
Quality gear for the people who support the journey.
Team Tees
Premium cotton tees with the JFR crest and race livery designs.
Paddock Caps
Structured snapbacks and fitted caps with embroidered logos.
Race Prints
High-quality prints of James's most iconic racing moments.
Heart of a Champion
The legends we remember most aren't just the ones who win races — they're the ones who positively impact others. James stands out in the paddock because of his genuine desire to help.
From inviting a young fan battling leukemia to be his guest at Road America, to competing annually in Kart 4 Kids to benefit All Children's Hospital, to riding 12 hours straight for MyTeam Triumph Wisconsin — James proves that championship character goes far beyond the track.
Kart 4 Kids
Annual pro-am race benefiting Johns Hopkins All Children's Hospital
MyTeam Triumph
Endurance cycling to bring people of all abilities together